Stop Pitching, Start Engaging: Building Effective IR Social Media
Social media is a powerful lever in investor marketing. Used strategically, it can act as a magnet, or alienate potential investors. Here’s how to use it to help build credibility:
Avoid Over Promotion: Overly promotional posts are the social media equivalent of late night infomercials - loud, desperate, and often ignored. Focus on sharing meaningful updates that highlight real progress and potential, not just sales pitches.
Show, Don’t Tell: Don’t simply tell investors that you’re a valuable company. If you wouldn’t say it in a 1x1 meeting, don’t say it on socials - instead, use data to tell the story for you.
Leverage Hashtags & Keywords: Don’t let your posts get lost in the algorithm. Use relevant hashtags and trending keywords to boost discoverability, but check in quarterly to keep them up to date.
Consistency is Key: Regular, well-timed updates keep your company on investors’ radar and reinforce your growth story over time.
Diversify Content: Mix up your posts to keep your audience engaged. From “Key Metrics from Quarterly Results” to “Shareholder Communication Reminders”, a thoughtful content strategy keeps investors informed, connected and aligned.
