Conference ROI: Guide to Post-Conference Strategies
After the whirlwind of conference season, it’s critical to keep the momentum going. We've curated essential tips to help you extract maximum value once everyone has left the venue and is back home.
Analyze Your Competition: Your IR team likely spent time going around booths and sizing up competitors. Debrief with the team, and note any trends.
Follow Up Promptly: Reach out to each investor within 5 business days to thank them for their time. Investors, like executives, had a flurry of 1-1s and it’s essential to touch base to stay top of mind.
Prepare Follow-Up Materials: Investors likely had constructive feedback for your IR team - so be sure to address questions, ideas or issues.
Stay Active on Social Media: Tell the world (and investors) about how the conference went. Make sure to include insights from executives, either through quotes or clips and post on socials.
Refine, and Make Adjustments: Before the end of Q2, incorporate insights from investors into your messaging and materials, including your website.
We can help you get the most out of your conference participation. Reach out to Graham Farrell (Graham.Farrell@Harbor-Access.com) [in Canada] or Jonathan Paterson (Jonathan.Paterson@Harbor-Access.com) [in the US] to start a conversation.
