Post Game IR: Facing the Scoreboard After a Bad Quarter
Sunday’s Super Bowl was a reminder that not every loss looks the same. Sometimes it’s a tight game decided by one missed pass - like a quarter that hinges on a deal slipping a few weeks. Other times it’s a blowout, and you have to face the scoreboard for what it is.
IR comms in those moments need the discipline of a good post game interview: honest, composed, and forward looking.
Own the result: Investors can handle bad numbers, but they can’t handle spin. Say clearly what happened and why - without hiding behind jargon.
Separate the Signal from the Noise: One rough quarter doesn’t rewrite the strategy. Explain what was structural versus temporary.
Show the Adjustments. Markets want to know the halftime plan. Lay out what you’re doing differently.
Keep the Cadence. Going quiet after a loss only amplifies doubt. Maintain your schedule and be available for the tough questions.
Great teams don’t win every Sunday. Great companies don’t win every quarter. What builds credibility is how you show up when the lights are brightest - and the score isn’t in your favor.
