From Curious to Committed: What Your One-Pager Should Do
A well crafted IR one-pager is one of the most effective tools in your investor relations arsenal. Whether you’re heading on a roadshow or following up after a conference, its brevity gives you the opportunity to convert a curious investor into a stakeholder.
Here’s what a great IR one-pager includes:
Concise Summary: Start with a one to two sentence overview of who your company is and why your work matters. Avoid marketing fluff - investors want substance fast.
Key Highlights: Include 3-5 bullet points that directly answer the question, “Why invest now?” Make them relevant and specific.
Contact Info: Don’t forget the follow up - make sure your IR contact details are easy to find in the event the investor reviews your one-pager at a later date.
Two Pages, One Sheet: Despite the name, a one-pager should be double-sided - front and back. Limiting yourself to one side often leaves valuable content on the cutting room floor.
Clear Layout: Use space wisely. Avoid walls of text or awkward white space. Visual clarity reinforces credibility.
A strong one-pager isn’t just about design - it’s about delivering the right information.
