The Conference Playbook Most Companies Skip
Conference season is officially back. With calendars filling quickly, showing up isn’t enough - the real value comes from how intentionally you use the time.
Use Social Media with Purpose: Scan the attendee list, follow speakers in advance, and engage with relevant posts before you arrive. During the event, share takeaways and join the conversation. Afterward, follow up publicly and privately to keep momentum going.
Be Deliberate About Networking: Long days make it tempting to retreat early, but conferences are one of the few moments when investors, peers, and decision makers are all in one place. Schedule short coffee meetings, leave room for impromptu conversations, and don’t skip the informal evening catch-ups - that’s often where relationships actually form.
Show Up Prepared: Bring concise materials you can easily share, but also take the time to collect decks, notes, and perspectives from others. What you gather at a conference can be just as valuable as what you present, especially when refining your own messaging later.
Manage Your Energy: Conferences are a marathon, not a sprint. Hydrate, eat real meals, and pace yourself so you’re sharp for the conversations that matter most.
Handled well, conferences aren’t just busy days away from the office - they’re a chance to build relationships and come back with clarity you wouldn’t get otherwise.
