Out of Office, Not Out of Mind: Summer IR Done Right
For many, summer brings a welcome slowdown - fewer investor meetings, lighter inboxes, and well earned time away from the office. But while people may be out of office, your IR plan shouldn’t be. If your IR strategy goes completely quiet during the summer months, you risk losing the momentum you’ve grinded for.
Here are three practical ways to keep your IR efforts engaged without sacrificing your OOO reply:
Schedule Smart: Line up pre-recorded CEO interviews, thought pieces, and social media updates in advance. Even as executives filter in and out of the office, your story will be working behind the scenes.
Stay Visible (Not Noisy): Focus on high quality communication. A strong mid-summer update on your operations, milestones, or new business goes a long way in reminding investors that you’re busy working while others are at the beach.
Prep for September: Use the summer lull to refine your messaging for fall conferences, investor days, and earnings calls. Update your investor deck, website, and socials based on feedback from the spring’s meetings.
Summer’s slower pace doesn’t mean IR should snooze. With a little planning, you can rest and maintain momentum.
