Consistent, two-way message flow between a company and the broader financial community is akin to allocating monies for both guns and butter. Anyone who studies economics understands that an investment in IR will produce future dividends and returns.

Our overseas client, a micro-cap (defined as public companies under $300 million in market cap) just completed their first in-person non-deal roadshow for 2023 on the East Coast this week. Here is what we learned on this esssential IR program when targetting and meeting with investors.

The markets move on unanticipated good news, not information it’s expecting. While that sounds mutually exclusive, it’s really not. It’s far better to hold off and time the news drop appropriately to gain as much exposure and bounce as possible. While no one should place an excessive reliance on forward-leaning statements, some investors may factor them in when calculating enterprise value.

As job cuts make headlines, discussions have focused on how, when and where to inform workers. Salesforce, BlackRock, Goldman Sachs, Amazon, Coinbase, and others have blamed waning demand or fall out from a hiring surge during the pandemic. Regardless of the reasons, the recurring explanation in the press closely follows details listed in the 8-K filing swiftly followed by an apology and more often than not, a thank you by the CEO.

Let’s kickoff 2023 by briefly revisiting last year. It started with bang as the S&P 500 hit record highs on the first day of trading. More than 75% of Americans were vaccinated and this gave us a glimmer of hope that the world would soon return to some sense of normalcy (which it has, thankfully).

Five tips for modern news release distribution. The headline is, in many ways, the most important part of a news release. It's the single biggest factor that determines if a potential reader will actually read your release. It should be brief and to the point, and express the essence of what the release is announcing.