If you choose to use emojis in your social media, enjoy, but do so wisely. Don’t be afraid to use them—just be aware that you could end up communicating the wrong message. Be sure the emojis are relevant to your brand or the message you are trying to convey.

For small caps, the presentation part of the call should be no more than 15 minutes with 15 minutes for Q&A. Hit key numbers, highlight milestones and clearly explain anything that might be ambiguous. Then open up the lines for questions. After all questions have been answered, take a cue from the large caps and before you thank them, share your sentiment about the upcoming year.

Small cap companies are gearing up for their earnings calls, and a well-crafted narrative is crucial to cover key points of the quarter and maintain credibility. To effectively manage expectations, companies should focus on what they can control, structure a well-thought-out story, and engage in timely disclosure.

With limited budgets for ESG and investor relations spend, small caps would be better served by being a good corporate citizen: run your business responsibly with strong internal controls and good disclosure practices.

Consistent, two-way message flow between a company and the broader financial community is akin to allocating monies for both guns and butter. Anyone who studies economics understands that an investment in IR will produce future dividends and returns.

Our overseas client, a micro-cap (defined as public companies under $300 million in market cap) just completed their first in-person non-deal roadshow for 2023 on the East Coast this week. Here is what we learned on this esssential IR program when targetting and meeting with investors.