A large part of management’s job is building relationships with investors and shareholders, which means you’re always working to earn their trust and prove your value. The easiest way to do this, is through social media. It was built for connecting. Since many view organic content as more trustworthy than paid posts, re-posts with comments can quickly increase your visibility while building your credibility, reputation and brand.

Just like learning to fish, mastering the use of generative artificial intelligence (AI) can feed you and your business for a lifetime. Once you learn to properly obtain data in the deep waters of AI, you unleash a vast ocean of marketing possibilities. As we set sail in this tip piece, we’ll explore how to leverage generative AI effectively and revolutionize your marketing game.

Simply being on social media isn’t enough anymore. You have to be actively engaged if you’re going to catch the micro-attention span of investors and stakeholders. Here are a few strategies to help you increase and maintain visibility on social media.

In the series, the “A Crisis in European Equities,” the Financial Times explores why some of Europe's most promising companies are fleeing to America's capital market. We believe it doesn’t have to be an either-or decision. There is a cost-effective and hassle-free alternative: the OTC Markets.

Strong brands are business drivers and can move the needle on real growth. The uplift can be seen in a number of ways, namely premium pricing, higher margins, market cap, stock performance and improved financial ratios. Yet most management teams still view branding as an image exercise and more often than not, given low organizational priority.

Jason Zweig's recent The Wall Street Journal article, "Picking a Stock for the Year 2048," explores a unique experiment where college students assemble a portfolio of stocks they can't touch for 25 years. The challenge raises questions about sustainability, investor expectations, and the importance of strong fundamentals and innovation for long-term success.