As we enter the second half of 2023, the IPO market is beginning to show signs of recovery with renewed activity. After a notable slowdown last year, there have been several promising public offerings in the first half of this year. Notably, Johnson & Johnson's spinoff, Kenvue, which achieved a remarkable valuation of $50 billion following its successful IPO on the NYSE.

Clarify Capital recently tested the effectiveness of GPT-4 created pitch decks vs. human-crafted pitch decks, and the results are remarkable. (The experiment asked 250 investors and 250 business owners to review and rate pitch decks created by GPT-4 against those made by humans—and, those surveyed, did not know AI was involved at all.)

Mid-year is the perfect moment to review the results of your investor relations (IR) activities and plan for the next two quarters to ensure a successful second half of the year. Reflection combined with recalibration enables you to improve marketing efforts, as well as tweak how you present and share your company’s story.

Golf is a game of precision, where players primarily focus on carrying distance and rarely on how much the shot is going to roll out. To guide the golf ball across a sprawling expanse of grassy terrain into a small hole with as few strokes as possible, golfers employ a variety of 14 clubs, a set of specialized tools to achieve their objective.

A large part of management’s job is building relationships with investors and shareholders, which means you’re always working to earn their trust and prove your value. The easiest way to do this, is through social media. It was built for connecting. Since many view organic content as more trustworthy than paid posts, re-posts with comments can quickly increase your visibility while building your credibility, reputation and brand.

Just like learning to fish, mastering the use of generative artificial intelligence (AI) can feed you and your business for a lifetime. Once you learn to properly obtain data in the deep waters of AI, you unleash a vast ocean of marketing possibilities. As we set sail in this tip piece, we’ll explore how to leverage generative AI effectively and revolutionize your marketing game.