October may be infamous for its frightening moments in stock market history—think Black Monday or the 1929 Crash—but don't underestimate September. Referred to as the "September Effect," this month has a reputation for less-than-stellar market performance.

Sell-side analysts play a crucial role in providing research, recommendations, and insights to investors, which can ultimately impact your company's stock performance and market perception. Here are some tips to effectively engage with sell-side analysts:

It’s been quite the summer. In a shocking turn of events, capital markets around the world have come to a screeching halt due to a work stoppage by equities. It’s left major news outlets like us, Bloomberg, CNBC, Barron’s and The Financial Times completely scratching their heads as the news flow has come to a complete standstill.

For small caps, steering and shaping your own narrative is key to building credible, strong relationships with the Street. Traditional earnings calls, while important, might not always be the most effective medium to engage with investors and stakeholders. Webinars, often overlooked, are a cost-effective and endlessly customizable alternative.

Campbell’s Soup, the most popular and trusted soup brand in the US, has always relied on M&A to grow. So, it comes as little to no surprise that the company spent a whopping $2.7 billion for Sovos Brands, the maker of Rao’s pasta sauces, Noosa yogurt and Michael Angelo’s frozen pizza and other Italian foods.

CFOs aren’t natural born storytellers. Buried in spreadsheets, they can slice and dice data into meaningful charts and graphs but extracting that data and turning it into a good story, demands a completely different skillset. We’re not saying numbers aren’t useful but, numbers are incomplete without context.