Don’t Hibernate Your IR Story

The doldrums of February have hit here in the Northeast US - the skies are cloudy, the weather is cold, and we haven't seen the grass in weeks. This time of the year, it's easy to try to coast until results season is done - but don't give into the temptation! Springtime momentum belongs to the companies that have stayed visible.

Here's how to maintain your IR story:

• Create a Regular Cadence: Don't wait for press releases to speak. Consistent touchpoints keep investors up-to-date and at the front of their minds.

• Recap Your Investment Case: Assume each post reaches someone new. Revisit your company's edge, what's changing in the market, and how you measure progress.

• Translate Activity into Growth: New contracts, backlog movement, partnerships - operational signals matter now! Make sure investors understand how your moves are impacting your trajectory.

The names that warm up fastest are the ones that never went cold during this gloomy stretch.