For small caps, steering and shaping your own narrative is key to building credible, strong relationships with the Street. Traditional earnings calls, while important, might not always be the most effective medium to engage with investors and stakeholders. Webinars, often overlooked, are a cost-effective and endlessly customizable alternative.

Campbell’s Soup, the most popular and trusted soup brand in the US, has always relied on M&A to grow. So, it comes as little to no surprise that the company spent a whopping $2.7 billion for Sovos Brands, the maker of Rao’s pasta sauces, Noosa yogurt and Michael Angelo’s frozen pizza and other Italian foods.

CFOs aren’t natural born storytellers. Buried in spreadsheets, they can slice and dice data into meaningful charts and graphs but extracting that data and turning it into a good story, demands a completely different skillset. We’re not saying numbers aren’t useful but, numbers are incomplete without context.

Last month NIRI unveiled the seventh edition of its landmark Standards of Practice - Disclosure publication, the ultimate resource for the investor relations (IR) profession. To meet the demands of the ever-changing regulatory landscape in the U.S., this new edition not only refreshes existing content but also integrates valuable insights from several related NIRI best practice guides.

Rebranding is risky business, especially if your reputation is already tanking. Take Twitter's change over to "X" last Monday. In embracing its aspirations as “an everything app”, the company’s roll-out of its new logo was a complete flop. The bird was still flying everywhere online except for on Twitter’s homepage.

Your headshot is crucial for establishing authority and communicating power, confidence, authenticity, and creativity on your website. Adding a smile increases your likeability and exhibits friendly, competent, and trustworthy qualities that can attract investors. A study by Priceonomics using a content creation app called Snappr evaluated the headshots of leading CEOs from each of the 2020 Fortune 500 companies.